Yep.
Those boards are made by Wireless-tag.
I have some of the larger ones, but they were more expensive when I bought them last year.
The one thing they lack is the 32khz crystal oscillator which means they do not keep time very well when sleeping.
Initially the repo I used / modified from RBL didnt work with them because it needed the 32 khz crystal, but my newer repo ( also a hacked version of RBLs) does now support them.
But I now recommend that people use Sandeep’s repo as its much better than the RBL one.
What I think will also increase the use of BLE is the Web BLE API that Google have added to Chrome in the last month.
On Android it needs Marshmallow ( Android 6) and none of my devices currently have this, but over time most users will have this and be able to simply write HTML and Javascript to interact with their BLE devices.
At the moment I am using Cordova to write my Android apps, and it works fine and is very simple to install and use, even on windows.
e.g. I just plug jn my phone , goto the directory with the project files in it and type “cordova run android” and a few seconds later the changes I made to the app have been compiled and the app is running on my Android phone.
I am currently designing a new bluetooth board , which will use the new nordic chip , the nRF52840, which will have a similar form factor to the Blue Pill.
The nRF52840 is 64MHz cortex M4F and has 256k RAM and 1M flash, and supports BLE 5 including the long range / high power transmission modes.
Unfortunately the nRF52840 wont be available in commercial quantities until Q4 this year. But thats only 6 months away and ai have a lot of design and prototyping before then 